On A Lesson in Self-Publishing

Happy New Year, culture lovers!

For a number of you, you may not know this: I’ve been writing in my spare time. What started off as a short story to get a dream out of my head has blown up into what is now a six book series called The Cosantóirí Chronicles. There are plans and outlines for at least one-and as many as three more-books in the series, guaranteeing I’ll be writing more for at least the next year. The “average” book when I get done is in excess of four hundred pages each, including a glossary; in nearly two years I’ve written six of these. That’s three a year, average.

So you know: These books are not Christian Fiction. These are more Sci-Fi/ Fantasy, where there are moral people. They tend to be the kind of books I like to read-but I’ve said before these aren’t for children or immature teens. I choose to be a Christian that writes-not a Christian Writer-because I truly feel that the storyline I’ve been given is a gift. 

Late last month, I quit writing (after completing book six in the series) and did some editing. My supervisor at Master’s-Dr. Dennis Frey-has told me for years on end that “There is no such thing as good writing. There’s only good editing” and he’s right. Boy, is he right. (He’s right a lot by the way, and I don’t say that just because he’s the president of the school I work for.) Part of that editing was to take the time to create both Kindle and iBook editions, instead of just ePub editions, so I could enter both the Kindle Publishing Direct and iBookstore markets. 

But after creating three iBooks I’ve chosen to not create any more for now, and to focus instead on Kindle versions. There are several reasons for this, which I’ll explain below. But you need to understand that up front, it wasn’t an easy decision to make. I like the fact that iBooks Author now has a prose-only template. The program itself is easy to use; I can take a completed document and turn it into am iBook in roughly two to three hours. That’s the only upside, however. The negatives are many, at least to me:

1. The interactive nature of an iBook is fantastic. You can click a link and it will take you to a glossary description of that term. That means I have to create and populate the glossary. It’s also what takes better than half the time to create an iBook from a finished document. That takes time away from editing and writing other books in the series. By going with Kindle, it creates a .mobi file in a matter of seconds-and the only downside to it is that the reader will have to turn to the glossary in the back, just like I do when I’m writing and editing.

2. iBooks Author requires you to use an iPad to check the formatting for your book. In addition, it seems that any book you create using the program is only readable on an iPad. That’s great for sales of Apple product...but lousy business for a self-publishing author who does not own an iPad. (Yet.) iBooks is Apple-specific, and while I don’t have an issue with that, there is a marketing issue. There are Kindle programs for iPhone, Mac, and Windows that allow you to read the books you download, which allows for a broader acceptance of the work to be read. 

3. The iBookstore requires that each iBook has its own International Standard Book Number-or ISBN-number. That’s not inexpensive; $250 for ten. As I see six completed books-and maybe one to three more-that’s $250 for a bulk assignment. Right now, that’s money I simply don’t have. Kindle Publishing Direct simply assigns an ASIN number (Amazon Standard Identification Number) and is done with it. Of course, if I just want to sell ePub editions on my own, I don’t need either one.

4. Finally, I have to look at what is an easier sale. Not everyone has an iPad, and so just doing a version for that as a self-publishing job is more time and effort than it’s worth. It’s not a matter of being lazy. If I had to start all over again, I’d probably write each volume as an iBook and then export it as an ePub as well. It does become an issue in that it takes away from the rest of my life and the rest of the work I do. 

If all I did was write for a living, I’d be all over iBooks Author. I like it; it’s an easy enough program to use. But for me the downside outweighs the positives right now. I may change my mind later on, though, and finish the set out in iBooks. (But only after I get an iPad to check the product out on.) 

A final note: another good e-book program is Calibre. It’s available for Windows, Mac OSX, Linux, and as a portable system. They recommend a donation; I do as well. It’s a little clunky-but powerful, and will open all e-books except for iBooks.

Enough for now.